Digital Marketing solution
Publish What Your Audience Wants to Read
Content creation for SEO is an art and a science.
MaxterColumbus will help you address the questions and concerns that your audience has related your products or services with unique, informative, and entertaining content. At the same time, we apply the science of on-page SEO to ensure your content ranks well on search engines.
Be Strategic and Credible About the Content Your Produce
Marketing content helps breaks the ice and makes a great first impression. Imagine spreading the word about your brand without sounding salesy and still managing to showcase your expertise. A strategic content marketing plan can pull this off through proper research and implementation of an SEO technique called silos.
Publish With a Purpose
In short, each article we publish has a purpose to help targeted service pages rank through internal and external linking strategies.
Silo Strategy:
Publish great articles
Setup an internal link strategy to the targeted product/service page
Acquire quality external links
Watch Your product or service page get better rankings and traffic
Many Benefits of Content Marketing
A buyer’s journey is divided into four stages in traditional marketing:
- Awareness
- Buyers learn about your brand.
- Research
Buyers consider potential solutions to their problems. - Consideration
Your brand makes it into the list a buyer will pay for. - Buy
You make a sale. - Content marketing is at its best in stages one and two.